While designing my postcards, I was reminded of how important visual balance is in creating an effective design. I’ve been focusing a lot on using strong lines to guide the viewer’s eye in the right direction—or at least what I feel is the right direction. This process has helped me think more intentionally about composition and how every element on the page interacts with one another. My main goal has been to create a sense of flow, where the viewer naturally follows the design without feeling overwhelmed or lost. It’s been a great reminder that even small design choices can have a big impact on how people experience the final piece.
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