What I Learned from Designing a Brochure

 What I Learned from Designing a Brochure

This week we worked on creating a brochure, and the biggest thing I struggled with was saying a lot… without actually saying a lot.

I wanted my brochure to feel impactful, but I kept realizing that I couldn’t just fill it with words. I had to choose the rightwords—ones that actually meant something and made people feel something quickly.

That was harder than I expected.

I also had to rely a lot more on images than I normally would. The photos weren’t just there to look good—they had to help tell the story. If the words didn’t fully explain something, the images had to step in and carry that message.

It made me realize that good design isn’t just about adding more—it’s about being intentional with less.

Another thing I learned is how important placement and flow are. Since a brochure folds, everything has to connect in a way that makes sense as someone opens it. It’s not just one page—it’s a sequence.

I also struggled with making everything feel balanced. Too much text felt overwhelming, but too little made it feel empty. Finding that middle ground was honestly the hardest part.

Overall, this project showed me that design is really about communication. It’s about choosing the right words, the right visuals, and putting them together in a way that tells a clear story without over-explaining.

I’m starting to understand that the best designs don’t say everything—they just say enough, in the right way.